Coming to iOS
if / then

The connective tissue between everything you save and everything you haven't found yet.

Capture content from anywhere. Organize it automatically. Discover what your saves say about you.

No spam. One email when we launch.

You're on the list. We'll be in touch.

How it works
if —

Capture &
organize

Save anything — a restaurant you spotted on Instagram, a track from a TikTok, an article you want to read — directly from any app using the iOS share button.

Automatic categorization — no tagging, no folders
Actions triggered instantly — music added to Spotify or Apple Music
Lists built automatically from what you save most
then —

Discover what's
next

The more you save, the better if/then understands your taste. It surfaces what you didn't know you were looking for — and tells you exactly why.

Recommendations across every category, not just one
Transparent attribution — 'Based on your Floating Points save'
Weekly Taste Report — your saves, distilled

One place for everything that moves you — across every category of your life.

Music Restaurants & Cafes Travel Reading Design Wellness News Film & TV Architecture Art Podcasts Products + anything else

Your saves know you better than any algorithm. We just listen.

The problem

You save things across Instagram, Safari, Spotify, TikTok — and they disappear. There's no connective tissue between all the things you find and care about.

The solution

if/then is the layer between platforms. Capture once. Organized automatically. And over time, it understands you well enough to surface what you didn't know you needed.

Coming soon

iOS beta launching soon. Join the waitlist to be first.